We are currently living in the age of visual culture. With more than 2.5 billion camera phones in use, we are in a new dynamic era of image content and creation. Images are becoming the universal language, and you don’t want to miscommunicate with your readers. Even the fastest growing social media networks have embraced the visual medium. That’s why you should not miss out on this opportunity. Use them in your business communication, social media outlets and blogs.
If you are running a blog, here are two main reasons why you should publish images and photos as part of your marketing strategy:
- To get more views. According to studies, articles with blog images get 94% more views than its text-only counterpart. So if you want to get more views of your blog posts, you should definitely consider getting relevant and high quality images.
- To improve engagement. On Facebook, engagement rate of posts with images averages 0.37%, while text-only posts have 0.25%. This means that posts with images have a higher level of engagement rate than its text-only equal. Sharing your blog posts with relevant images promotes “Likes” and “Shares”.
There’s no question that high-quality blog images are a key to good marketing. Many customers value images as more important to them than plain text.
If you want more clicks and likes for your blog posts, you should certainly consider getting high quality and relevant blog images. There are a number of sources where you can get them. Some are cheap, while others are expensive. Choose a source that fits well to your creative needs and budget. More importantly, choose one that provides with you the rights to use the images legally. Free images in the internet can be tempting. Resist it and go for the affordability instead. PixelRockstar.com and Stock Photo Secrets offer quality and affordability, along with the right image license.